Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

Internet-Based Advertising helps support sites you visit so that you can enjoy free content from news to sports scores to recipes. At the same time, Interest-Based Advertising helps advertisers reach the right people for their product/services.

You, as a consumer, have several choices to control the collection and use of information about your web browsing activities. You are in the driverís seat.